No matter what kind of business you have, or how small or large it might be, having a blog for your business helps you stay in touch with your customers. For this reason, the rules of personal blogging may not always apply to corporate blogging. While writing a blog for your business, you need to present your words in a way that leaves a good impression with prospective clients. Here are a few tips that will help you achieve optimum results:

Write for Your Customer, Not Yourself

The purpose of a corporate blog is to increase sales, but customers will never listen to you if your blog sounds like another sales pitch. Skip the promotional materials and instead provide readers with useful and informative content that solves their problems and makes their lives easier to establish trust and credibility.

Don’t Underestimate the Power of SEO

Good content is pointless if it never reaches the target customer. Search Engine Optimization (SEO) enables you to identify the terms and keywords your customers use in search engines. This will help your blog appear in relevant online searches and therefore generate more leads.

Humanize Your Brand

There’s a reason why many of the advertisements we see on TV are emotional; customers want to feel like they are dealing with a human, not a faceless brand. Mention and involve your employees in the blog and show customers what goes on ‘behind the scenes’ so they can form an intimate connection with what you have to offer.

Keep Tracking and Improving

After publishing a few blog posts, you’ll need to look into the statistics that can make or break your content. Study which topics attracted more readers, which posts received the most comments, and which platforms encourage customers to click and visit your blog. Commit to this ongoing process for consistent and long-term results.

Blogging has become an important part of any business’s broader SEO strategy. In fact, 55% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2018). But before writing a corporate blog, you need a different approach than that of a solo blogger or else you might risk losing readers. Personal bloggers and content marketers writing for corporate blogs have different goals in mind, and as a result, follow different writing styles. Below are some of the key differences between the two: 

•  Content

Writing in a personal blog is like painting on a blank canvas; you determine how personal you’d like the content to be. A corporate blog, however, can never get too personal because it speaks on behalf of a business. It should also stay relevant to the latest developments in the industry’s landscape.

•  Frequency

When it’s your personal blog, it’s normal to only write when you want to. However, it’s the complete opposite with corporate blogs; you need to publish posts on a regular basis while ensuring that you don’t post too often or too little to maintain the interest of your readers.

•  Objective

A personal blog is better when it has an objective, but that’s not a must. It could just be a place to voice your thoughts from time to time. However, a corporate blog must ultimately promote its business. This is best done when customers feel like you’re a problem-solver and not a seller.

•  Risk

Thanks to the power of screenshots, anything published online can become permanent in the blink of an eye. Because of this, it’s better for corporate blogs to avoid topics that are considered too taboo or controversial so as not to risk losing customers. This is a much smaller risk when it comes to personal blogs.

The rise of social media has greatly increased brand outreach. But it also means that many businesses are constantly competing for consumers’ attention. For this reason, knowing how to stand out in the crowd is essential. Here is how you can use social media to connect with people and grow your brand organically.

Stay Concise!
While college essays are graded by word count, social media writing is different. Deliver your message quickly and effectively by using simple, catchy words. For example, why say ‘objectives’ when you can say ‘targets’? Why use the term ‘as a result’ when you can use the word ‘therefore’?

Know Your Audience
One of the most important aspects of social media writing is engaging with your audience. If you’re targeting students, for instance, pay attention to important dates, like summer vacation and exams, and write content tailored to those occasions.

Use the Right Tone
While it’s important to be creative when writing on social media, it’s more important to remember that you’re speaking on behalf of a company, not yourself. Ask about the company’s tone of voice, style and values before writing to help your client achieve their goals.

Stay Updated
Nothing turns off a reader more than outdated content. If you’re writing for a real estate company, for example, keep up with the latest updates in the market, such as taxes and competitors. That way, the reader will benefit from what you have to say.