Blog

22Oct 2019

Blogging has become an important part of any business’s broader SEO strategy. In fact, 55% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2018). But before writing a corporate blog, you need a different approach than that of a solo blogger or else you might risk losing readers. Personal bloggers and content marketers writing for corporate blogs have different goals in mind, and as a result, follow different writing styles. Below are some of the key differences between the two: 

  •  Content

Writing in a personal blog is like painting on a blank canvas; you determine how personal you’d like the content to be. A corporate blog, however, can never get too personal because it speaks on behalf of a business. It should also stay relevant to the latest developments in the industry’s landscape.

  •  Frequency

When it’s your personal blog, it’s normal to only write when you want to. However, it’s the complete opposite with corporate blogs; you need to publish posts on a regular basis while ensuring that you don’t post too often or too little to maintain the interest of your readers.

  •  Objective

A personal blog is better when it has an objective, but that’s not a must. It could just be a place to voice your thoughts from time to time. However, a corporate blog must ultimately promote its business. This is best done when customers feel like you’re a problem-solver and not a seller.

  •  Risk

Thanks to the power of screenshots, anything published online can become permanent in the blink of an eye. Because of this, it’s better for corporate blogs to avoid topics that are considered too taboo or controversial so as not to risk losing customers. This is a much smaller risk when it comes to personal blogs.

 

08Oct 2019

The rise of social media has greatly increased brand outreach. But it also means that many businesses are constantly competing for consumers’ attention. For this reason, knowing how to stand out in the crowd is essential. Here is how you can use social media to connect with people and grow your brand organically.

Stay Concise!
While college essays are graded by word count, social media writing is different. Deliver your message quickly and effectively by using simple, catchy words. For example, why say ‘objectives’ when you can say ‘targets’? Why use the term ‘as a result’ when you can use the word ‘therefore’?

Know Your Audience
One of the most important aspects of social media writing is engaging with your audience. If you’re targeting students, for instance, pay attention to important dates, like summer vacation and exams, and write content tailored to those occasions.

Use the Right Tone
While it’s important to be creative when writing on social media, it’s more important to remember that you’re speaking on behalf of a company, not yourself. Ask about the company’s tone of voice, style and values before writing to help your client achieve their goals.

Stay Updated
Nothing turns off a reader more than outdated content. If you’re writing for a real estate company, for example, keep up with the latest updates in the market, such as taxes and competitors. That way, the reader will benefit from what you have to say.

10Mar 2019

Few months from now, the most anticipated tournament of 2019 is coming to Egypt – the 32nd edition of Africa Cup of Nations (AFCON). A total of 24 African teams will come toe-to-toe on Egyptian soil, captivating millions across Africa in the month-long event, held from June 21-19 July.

AFCON provides an excellent opportunity for all businesses, be it small or large, to create engaging marketing campaigns, and attract new customers. Companies can also capitalize on the popularity of the tournament to develop new products or enhance existing ones.

As a pioneer and a leading content services provider in Egypt, WriteIT can help your business with all the necessary content and documentation. With a rich and diverse portfolio of existing and past customers, WriteIT has the knowledge and expertise in a wide array of sectors; from the technology sector, telecom, advertising, tourism, or the banking sector and many more. Here’s how we can help.

  • Branding and Marketing Campaigns

AFCON provides a real marketing opportunity for brands to create product-related content and engage with their customer-base. WriteIT can help you plan and write up all social media posts related to the games, as well as different marketing collaterals: video scripts, marketing campaign messages, flyers, email campaigns, and blog articles.

  • Processes Documentation

As Egypt preps for AFCON, many businesses in the hospitality and tourism sector will need to prepare documentation, be it hotels writing instructions for guests or tourism companies offering tours for incoming football fans. Knowing that writing processes and regulations is often complicated and tedious, WriteIT can take care of it all for you.

  • Technical Documentation

As the nation gears up for the games, many companies may seize the opportunity to develop apps to cater to the African fans. WriteIT can craft all necessary technical documentation related to the newly created apps or services, be it tutorial videos, interactive material, infographics, or flowcharts. We develop content that is simple, easy-to-understand, and crafted with the end-user in mind.

07Apr 2017

Welcome to WriteIT.

WriteIT stands out for the distinguished and comprehensive services it offers in the field of content production. With our customer-oriented mindset, thorough technical knowledge, and dedicated team, we have carved our way to a leading position in the content market.