22Jun 2020

What is tone of voice?

The written voice tone is basically the personality of your brand, service or company. Establishing your own voice style applies to creating any content and communicating with your audience online. Using the right tone helps you connect with your audience and makes you distinctive among the noise of the marketing world.

Why does your company need a tone of voice?

A friendly attitude towards your audience can build a connection and gives you the chance to communicate and help them solve their problems. Having a brand relationship with your audience helps in building the trust with them. This is an important step in the changing process from being suspects then prospects till being a loyal customer. Brand recognition

31May 2020

Copywriting is all about communication with the company’s audience. It is not about the company itself but about how consumers perceive the company. It offers consumers a peek into their products and allows the company to prove to them why it is worth the consumers’ time.

Copywriters know the importance of creating persuasive copy for their clients without making it sound too much like a sales pitch, otherwise readers will skip it altogether. A good copywriter knows how to create personalized, engaging content geared towards different audiences that emphasize benefits over features. Good copy should go beyond simply stating facts about the company and its services. The best copywriters are those who appeal to strong impulses that can be fulfilled through the product being sold.

Experienced copywriting services have a breadth of knowledge across different aspects of online marketing. They always do their research before creating copy and can create content for different niches even when they have no personal experience with it.

Expert copywriters also know how to utilize many SEO strategies. They can skillfully integrate key terms into articles they write with the purpose of increasing the overall ranking of a website. Writing SEO optimized content can be tricky, as it needs to both engage the customer and drive the rankings of the website up. The keywords must be incorporated smoothly enough in order to increase the authority and relevance of the content so that the reader does not even notice it is there.

Last but not least, copywriters can easily keep up with viral trends. They can easily utilize the current trends to create excellent, fun content for your blogs and social media platforms. This will help boost your chances for viral content that leads to wider product outreach.

17May 2020

Technical documentation has become a crucial asset for any organization. It allows both your staff and your customers to work autonomously and feel in control of their product.

It helps your staff do their job more efficiently, reducing the time needed and improving quality of service. It provides employees with a constant and up-to-date knowledge bank that they can easily refer to, thereby reducing the training time and costs and their dependency on each other.

Documentation is also essential in every step of the project’s life cycle. It helps document the process, ensure that everyone involved is on the same page, and create a clear resource that your team can refer to at any time. Without technical documentation, large projects would simply fall apart.

In addition to internal documentation, end user documentation helps customers have a positive experience while using a product. This can be achieved through concise, accessible training materials, user guides, troubleshooting manuals, and online help, thus increasing customer loyalty in the long run.

When customers can look for answers to their queries directly in the document, they are less inclined to reach out to your support staff for help for every trivial issue they face. This can reduce calls to technical support lines, and therefore greatly cut down your staffing costs.

In brief, product documentation is an indispensable aid to learning, which your staff or customers can refer to long after the training session is over. In the Age of Information, people need to access the answers to their questions with minimal effort. Without consistent, concise, and clear documentation, a potential customer is much less likely to have confidence in the product or want to put in the time and effort to learn how to use it.

15Mar 2020

Video is a versatile content format which is easy to share across multiple platforms. Thanks to being engaging, entertaining, and easy to digest, consumers are starting to favor it over written content. Studies have shown that it can give a potentially huge return on investment (ROI) through many channels. For this reason, companies tend to consider creating social media video content as a part of their overall marketing strategy.

Generally speaking, content marketing is based on trust and creating long-term relationships. It is becoming essential for companies to establish a one-on-one connection with their prospective customers through personalized marketing. Such trust can be established simply by the ability to read someone’s body language or see a product at work. Not only is this personal connection established through the use of video marketing, but seeing a product in action will likely bring a clearer understanding of the benefits of a product or service and give the audience greater trust in its capabilities.

Consumers find watching a video while trying to accomplish other tasks more convenient. Providing this convenience to the consumer can be an immensely effective marketing strategy. Video content also tends to target the audience’s emotions. Emotionally charged, creative video advertising can be shared on the internet in a matter of days, getting millions of views.

Video is one of the most popular content forms and this is probably not going to change soon. It is fun and engaging, and it allows businesses to get closer to their audience and give them a real peek into what the business is offering.

05Feb 2020

A writer’s goal is to keep the audience interested. Sadly, some writers fall into certain traps that may jeopardize the audience’s engagement. Understanding the most common writing mistakes can help authors write more clearly and keep them from stumbling on common pitfalls.

1. Trying to Sound Too Sophisticated
It’s important to remember that you are trying to inform the reader, not impress them. Unless you’re writing a business proposal or legal document, keep your content simple, easy-to-understand, and to the point. Remember, your reader won’t bother looking up the meaning of each word you write; they’ll just look for something simpler to read.

2. Not Asking Enough Questions
As a writer, it’s your job to dig into the details of a brief and ask the right questions. Is your client using American or British English? Gulf Arabic or Egyptian Arabic? Where and when will the content be published? All these questions help enhance your content and show that you’re a professional in your field.

3. Not Doing Research
Even if your client provides you with a detailed brief, a little research goes a long way. Transform your work from ‘good’ to ‘excellent’ by simply reading about the industry’s latest developments and your client’s main competitors. Your content will sound more credible because you’ll sound like an expert.

4. Forgetting to Edit
The way you present your work is almost as important as the work itself. Even if an editor will review your content, make it a habit to check for grammar and spelling errors, run-on sentences, and other common issues. Doing this shows that you’ve invested time and effort in the work.

13Jan 2020

Copywriters know exactly how to sell with words. But not all words are created equal.
What sets apart good copy from mediocre copy is its ability to keep the audience interested till the end. The trick lies in always keeping your audience in mind, emphasizing your strengths, and being organized and honest.

1. Captivate the Reader
The most important element of writing marketing content is catching the reader’s attention from the very first sentence. Think about how many times you lost interest in an article in under a minute. Start your content in an intriguing and compelling way to hook the reader, otherwise your efforts will go to waste.

2. Find Your Edge
Think about what makes you stand out among your competitors. What needs are you fulfilling? What are your brand’s best features? Identify your brand’s unique selling proposition (USP) and capitalize on it in your content to convince customers that your brand is superior compared to its counterparts.

3. Stay Organized 
The impact of your content relies on your ability to stay organized and up to date. An article about your brand winning a prestigious award isn’t as impactful when published a week later. Capitalize on important company milestones to better connect with your customers and win over new ones.

4. Be Honest
It’s natural to feel like your brand offers the best product or service, but when you oversell or make exaggerated claims, customers won’t trust you. Remember to stay realistic; for example, instead of saying your toothpaste ‘will’ remove plaque, say it ‘can.’
That way, you won’t risk getting negative feedback and accusations from customers.

03Dec 2019

No matter what kind of business you have, or how small or large it might be, having a blog for your business helps you stay in touch with your customers. For this reason, the rules of personal blogging may not always apply to corporate blogging. While writing a blog for your business, you need to present your words in a way that leaves a good impression with prospective clients. Here are a few tips that will help you achieve optimum results:


Write for Your Customer, Not Yourself

The purpose of a corporate blog is to increase sales, but customers will never listen to you if your blog sounds like another sales pitch. Skip the promotional materials and instead provide readers with useful and informative content that solves their problems and makes their lives easier to establish trust and credibility.


Don’t Underestimate the Power of SEO

Good content is pointless if it never reaches the target customer. Search Engine Optimization (SEO) enables you to identify the terms and keywords your customers use in search engines. This will help your blog appear in relevant online searches and therefore generate more leads.


Humanize Your Brand

There’s a reason why many of the advertisements we see on TV are emotional; customers want to feel like they are dealing with a human, not a faceless brand. Mention and involve your employees in the blog and show customers what goes on ‘behind the scenes’ so they can form an intimate connection with what you have to offer.


Keep Tracking and Improving

After publishing a few blog posts, you’ll need to look into the statistics that can make or break your content. Study which topics attracted more readers, which posts received the most comments, and which platforms encourage customers to click and visit your blog. Commit to this ongoing process for consistent and long-term results.


22Oct 2019

Blogging has become an important part of any business’s broader SEO strategy. In fact, 55% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2018). But before writing a corporate blog, you need a different approach than that of a solo blogger or else you might risk losing readers. Personal bloggers and content marketers writing for corporate blogs have different goals in mind, and as a result, follow different writing styles. Below are some of the key differences between the two: 

  •  Content

Writing in a personal blog is like painting on a blank canvas; you determine how personal you’d like the content to be. A corporate blog, however, can never get too personal because it speaks on behalf of a business. It should also stay relevant to the latest developments in the industry’s landscape.

  •  Frequency

When it’s your personal blog, it’s normal to only write when you want to. However, it’s the complete opposite with corporate blogs; you need to publish posts on a regular basis while ensuring that you don’t post too often or too little to maintain the interest of your readers.

  •  Objective

A personal blog is better when it has an objective, but that’s not a must. It could just be a place to voice your thoughts from time to time. However, a corporate blog must ultimately promote its business. This is best done when customers feel like you’re a problem-solver and not a seller.

  •  Risk

Thanks to the power of screenshots, anything published online can become permanent in the blink of an eye. Because of this, it’s better for corporate blogs to avoid topics that are considered too taboo or controversial so as not to risk losing customers. This is a much smaller risk when it comes to personal blogs.


08Oct 2019

The rise of social media has greatly increased brand outreach. But it also means that many businesses are constantly competing for consumers’ attention. For this reason, knowing how to stand out in the crowd is essential. Here is how you can use social media to connect with people and grow your brand organically.

Stay Concise!
While college essays are graded by word count, social media writing is different. Deliver your message quickly and effectively by using simple, catchy words. For example, why say ‘objectives’ when you can say ‘targets’? Why use the term ‘as a result’ when you can use the word ‘therefore’?

Know Your Audience
One of the most important aspects of social media writing is engaging with your audience. If you’re targeting students, for instance, pay attention to important dates, like summer vacation and exams, and write content tailored to those occasions.

Use the Right Tone
While it’s important to be creative when writing on social media, it’s more important to remember that you’re speaking on behalf of a company, not yourself. Ask about the company’s tone of voice, style and values before writing to help your client achieve their goals.

Stay Updated
Nothing turns off a reader more than outdated content. If you’re writing for a real estate company, for example, keep up with the latest updates in the market, such as taxes and competitors. That way, the reader will benefit from what you have to say.

10Mar 2019

Few months from now, the most anticipated tournament of 2019 is coming to Egypt – the 32nd edition of Africa Cup of Nations (AFCON). A total of 24 African teams will come toe-to-toe on Egyptian soil, captivating millions across Africa in the month-long event, held from June 21-19 July.

AFCON provides an excellent opportunity for all businesses, be it small or large, to create engaging marketing campaigns, and attract new customers. Companies can also capitalize on the popularity of the tournament to develop new products or enhance existing ones.

As a pioneer and a leading content services provider in Egypt, WriteIT can help your business with all the necessary content and documentation. With a rich and diverse portfolio of existing and past customers, WriteIT has the knowledge and expertise in a wide array of sectors; from the technology sector, telecom, advertising, tourism, or the banking sector and many more. Here’s how we can help.

  • Branding and Marketing Campaigns

AFCON provides a real marketing opportunity for brands to create product-related content and engage with their customer-base. WriteIT can help you plan and write up all social media posts related to the games, as well as different marketing collaterals: video scripts, marketing campaign messages, flyers, email campaigns, and blog articles.

  • Processes Documentation

As Egypt preps for AFCON, many businesses in the hospitality and tourism sector will need to prepare documentation, be it hotels writing instructions for guests or tourism companies offering tours for incoming football fans. Knowing that writing processes and regulations is often complicated and tedious, WriteIT can take care of it all for you.

  • Technical Documentation

As the nation gears up for the games, many companies may seize the opportunity to develop apps to cater to the African fans. WriteIT can craft all necessary technical documentation related to the newly created apps or services, be it tutorial videos, interactive material, infographics, or flowcharts. We develop content that is simple, easy-to-understand, and crafted with the end-user in mind.

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