Video is a versatile content format which is easy to share across multiple platforms. Thanks to being engaging, entertaining, and easy to digest, consumers are starting to favor it over written content. Studies have shown that it can give a potentially huge return on investment (ROI) through many channels. For this reason, companies tend to consider creating social media video content as a part of their overall marketing strategy.

Generally speaking, content marketing is based on trust and creating long-term relationships. It is becoming essential for companies to establish a one-on-one connection with their prospective customers through personalized marketing. Such trust can be established simply by the ability to read someone’s body language or see a product at work. Not only is this personal connection established through the use of video marketing, but seeing a product in action will likely bring a clearer understanding of the benefits of a product or service and give the audience greater trust in its capabilities.

Consumers find watching a video while trying to accomplish other tasks more convenient. Providing this convenience to the consumer can be an immensely effective marketing strategy. Video content also tends to target the audience’s emotions. Emotionally charged, creative video advertising can be shared on the internet in a matter of days, getting millions of views.

Video is one of the most popular content forms and this is probably not going to change soon. It is fun and engaging, and it allows businesses to get closer to their audience and give them a real peek into what the business is offering.