No matter what kind of business you have, or how small or large it might be, having a blog for your business helps you stay in touch with your customers. For this reason, the rules of personal blogging may not always apply to corporate blogging. While writing a blog for your business, you need to present your words in a way that leaves a good impression with prospective clients. Here are a few tips that will help you achieve optimum results:
Write for Your Customer, Not Yourself
The purpose of a corporate blog is to increase sales, but customers will never listen to you if your blog sounds like another sales pitch. Skip the promotional materials and instead provide readers with useful and informative content that solves their problems and makes their lives easier to establish trust and credibility.
Don’t Underestimate the Power of SEO
Good content is pointless if it never reaches the target customer. Search Engine Optimization (SEO) enables you to identify the terms and keywords your customers use in search engines. This will help your blog appear in relevant online searches and therefore generate more leads.
Humanize Your Brand
There’s a reason why many of the advertisements we see on TV are emotional; customers want to feel like they are dealing with a human, not a faceless brand. Mention and involve your employees in the blog and show customers what goes on ‘behind the scenes’ so they can form an intimate connection with what you have to offer.
Keep Tracking and Improving
After publishing a few blog posts, you’ll need to look into the statistics that can make or break your content. Study which topics attracted more readers, which posts received the most comments, and which platforms encourage customers to click and visit your blog. Commit to this ongoing process for consistent and long-term results.