Blogging has become an important part of any business’s broader SEO strategy. In fact, 55% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2018). But before writing a corporate blog, you need a different approach than that of a solo blogger or else you might risk losing readers. Personal bloggers and content marketers writing for corporate blogs have different goals in mind, and as a result, follow different writing styles. Below are some of the key differences between the two:
Writing in a personal blog is like painting on a blank canvas; you determine how personal you’d like the content to be. A corporate blog, however, can never get too personal because it speaks on behalf of a business. It should also stay relevant to the latest developments in the industry’s landscape.
When it’s your personal blog, it’s normal to only write when you want to. However, it’s the complete opposite with corporate blogs; you need to publish posts on a regular basis while ensuring that you don’t post too often or too little to maintain the interest of your readers.
A personal blog is better when it has an objective, but that’s not a must. It could just be a place to voice your thoughts from time to time. However, a corporate blog must ultimately promote its business. This is best done when customers feel like you’re a problem-solver and not a seller.
Thanks to the power of screenshots, anything published online can become permanent in the blink of an eye. Because of this, it’s better for corporate blogs to avoid topics that are considered too taboo or controversial so as not to risk losing customers. This is a much smaller risk when it comes to personal blogs.